Gautenger at heart, Lee was born in and grew up on the East Rand (Don’t tell anyone). He attended King Edward VII High School, studied at Rand Afrikaans University (now University of Johannesburg) where he graduated with a B.Comm.
Lee is a passionate family man; is married to Geraldine and has a son Luke and daughter Erin.
He is a keen and competitive sportsman and fitness enthusiast who likes to spend time either running, in the gym or playing the occasional game of golf or tennis. A healthy mind and body are important to Lee and he views being active as a way to stay in shape mentally and physically.
Lee has almost 14 years of media experience; his career began in 2002 with TLC where he started out as a sales executive. By the time he left TLC, he held the position of National Sales Manager.
In mid-2009 he moved within the Primedia Unlimited Group where he took up the role of Executive Head: Sales and Marketing at Primall Media. In mid-2012, on the back of success achieved in the Primall role, the fledgeling Mallworx business was added to his responsibilities.
A need for change, new challenges and personal growth spurred a move in 2015. Lee took up the role of General Manager at specialist OOH Media Agency Posterscope. Experiencing ‘the other side’ of media was extremely valuable but ultimately led to a greater understanding and clarity around what his future plans, goals and path should be in the media world.
He is now a director and soon to be a shareholder of BOO! ‘I am thrilled to join Dave and the BOO! team, based in the Sandton office and excited at the prospects which lie ahead. My plan is simple: roll the sleeves up, work hard, have fun and ultimately help BOO! to reach the next level’.